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Video Marketing Link Roundup 2: Metrics, Trends, A/B Testing, Live Video and...
Video marketing keeps on getting more complicated, doesn’t it? No worries – we’ve rounded up great articles to keep you informed in areas that matter – like social media metrics, live video on...
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The 25 Biggest Video Production Mistakes Marketers Make
As a Boston video production company, we work with a wide variety of marketers on all sizes and kinds of projects - from small budget one-offs to yearly retainer contracts. Over thousands of videos,...
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How Corporate Training Videos Have Changed, Thanks To America’s Test Kitchen
I recently attended a meeting with several scientists who need to make some training videos. Their company has a nice library of training videos that all follow the same general format: an expert from...
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10 NEW Best Practices for How-To Training Videos
It’s a good bet that your company needs how-to training videos, to help your customers understand how to use your products, and how to trouble-shoot them. While you might be tempted to make your...
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Need Recruiting Help? Here Are 10 Best Practices for Effective Recruiting Videos
In today’s job market, it’s a given that companies looking for top talent need a recruiting video. Applicants do their research, and a good video will communicate all the reasons they’d be happy...
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Why Do Marketers Screw Up Facebook Videos? 6 Mistakes and How to Fix Them
We all know that video gives us the best opportunity to engage with our customer base. And we also know that with its 1 billion active daily users, Facebook more than any other social media network is...
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LinkedIn’s New Native Video: The Good, The Bad and The Ugly
Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those...
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For Marketers: The Ultimate Video Production Cheat Sheet
Here in Boston, video production runs the gamut from quick one-camera shoots to high-end projects with multiple cameras, multiple shoot days, and very complex edits. But regardless of how big or small...
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